To use basketball as a medium for individuals to strive for excellence in all areas of life including in the classroom, at home, within the community and on the basketball court. Basketball is a sport that does not discriminate between one’s economic, social or academic status and therefore is accessible to all in order to:

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• Capture and engage youth in a positive environment.

• Promote a healthy, active lifestyle.

• Create positive self-esteem and self-concept within individuals.

• Promote mental health.

• Encourage academic excellence.

• Increase student-athlete exposure to post-secondary education.